Snickers Satisfies My Need to Kiss Other Men

Way back on Super Bowl Sunday (a whole month and a half ago, but seems longer), one of the most popular and hilarious commercials was the Snickers commercial where two mechanics start eating the same Snickers bar from opposite sides. In evidently, the two run out of candy bar and their lips meet in the middle in a lip lock. Horrified, they try to prove their manliness by ripping the chest hair out of their chests. Anyway, here's the commercial.

Unfortunately, the commercial was also the target of gay and lesbian groups that saw it as homophobic and offensive. Due to that response, the Mars Corporation announced they have pulled the ad and apologized.

The gay and lesbian groups are right; it is homophobic. But why is it offensive? What if one of the gay guys on Will and Grace had accidently kissed a woman? There would have probably been this bit immediately after where the guy freaked out. I suppose the guys should have immediately talked out their feelings and questioned if perhaps they were gay-curious. But that would have been too long for a commercial, and kind of boring.

Here is my favorite part of the article, where my topic title came from:

But Steve Hall, a former ad executive who writes the Adrants.com newsletter and blog, says the Snickers commercial has harmed the candymaker's image with all consumers.

"Can you imagine the looks one will now receive from the checkout clerk when they buy a Snickers bar?" he wrote yesterday. " . . . There's plenty of other perfectly good candy choices with far less embarrassment attached to them."

Wait a moment! Did this guy actually suggest that checkout clerks will think you're gay if you buy a Snickers bar? Seriously?! This is probably the dumbest comment of the year to date, to suggest that a desire for a Snickers bar also suggests a desire to kiss other men!

The Washington Post article was published back on February 7. Since then, in complete mockery of Mr. Hall's comment, I have purchased probably 10-15 Snickers bars. I wonder how many checkout clerks have looked at my purchase and thought "I bet he likes to make out with other men." My guess? ZERO!!!!